Multimodal Technics of Self-Presentation in Social Media

Depression on Instagram

Abstract

This paper discusses the multimodal technics of self-presentation of people with depression on Instagram. On Instagram, people share their individual experiences with depression, in order to interact with others, to search for help and to offer help and hope. In the social media, under condition of interactive, networked forms of communication, participants tell their stories about depression. So, this paper investigates the narrative structure of single small stories. Further, it focuses the polylogue stories generated in peer to peer interactions. According to media discourse analysis, the micro analysis highlights specific verbal acts and their interplay with such visual elements as colour and typography.